Small Businesses in Summers County

In Summers County, West Virginia, our small businesses form the backbone of a community rich in resilience, diversity, and character. The local entrepreneurial spirit shines on West Virginia’s evolving economic landscape, particularly as we move beyond the coal mining industry’s historical dominance and broaden our appeal past tourism.

Small Business Impact

The importance of small businesses in West Virginia, especially in Summers County, is underscored by the state’s economic shifts. Summers County has shown remarkable economic resilience and growth. This is not only a testament to the entrepreneurial spirit here but also a sign of a broader, optimistic trend in the New River Gorge Region and Southern West Virginia.

In West Virginia, small businesses, including those in Summers County, are pivotal. They represent nearly 99% of all businesses and are significant employers, with women owning a substantial share.

Small businesses in Summers County contribute to the community in several ways:

• • Economic Diversification: They help diversify the local economy beyond coal mining and tourism.
  • Job Creation: As major employers, they provide job opportunities to locals.
  • Community Development: These businesses often invest in local causes and initiatives.
  • Innovation and Adaptability: Small businesses can quickly adapt to market changes.

The community’s support is crucial for the success of small businesses. Here’s how to help:

• • Shop Locally

Making purchases from local businesses is a powerful way to bolster the local economy. When you shop locally, a significant portion of every dollar spent stays within the community, supporting local jobs

 and fostering community development. 

Whether it’s visiting a local coffee or tea shop, like Otter Cafe or the new tea house, The Fox & The Fairy, a family-owned drug

 store, like Big Four Drugstore, or browsing the unique plants and gifts that Botany Tropicals offers, every local purchase contributes to the prosperity and sustainability of our community.

• • Promote and Advocate

Your voice can make a real difference in the success of small businesses. Sharing your positive experiences with friends and family, recommending businesses in your social circles, checking in on platforms like Facebook, and leaving positive reviews online can significantly boost a business’s visibility and reputation. These simple actions can attract new customers and create a supportive community around our local entrepreneurs.

Alyssa, the author behind Wayward Blog, visited Summers County last summer. Her article, “Hinton, Summers County, West Virginia Travel Guide,“ eloquently captures the essence of our county. She details every experience she had in our community in hopes of reaching others and encouraging them to visit– now that’s what we call an advocate!

• • Participate in Local Events

Engaging in local events is not only enjoyable but also a great way to support small businesses. The Pence Springs Flea Market, a staple event in our community, resumes in April and runs every Sunday until October. It’s a perfect opportunity to discover unique products, enjoy local food, and connect with business owners and neighbors. 

• • Offer Constructive Feedback

Providing personal feedback to businesses is crucial for their growth and improvement. Constructive feedback helps business owners understand the needs and preferences of their customers, allowing them to make necessary adjustments. 

While positive reviews are incredibly beneficial, it’s important to approach negative experiences thoughtfully. If you encounter an issue, consider reaching out to the business owner privately. This respectful approach allows for constructive dialogue and demonstrates your support for their effort to improve.

Support Local!

Let’s support the small businesses of Summers County in 2024 and beyond! Visit them, talk about them, and become part of their story. They represent our neighbors’ and friends’ dreams and livelihoods.

For a comprehensive guide to the varied attractions, dining options, and unique experiences that Summers County has to offer, visit Explore Summers County!